최윤정展 / CHOIYUNJUNG / 崔允禎 / painting   2010_0108 ▶ 2010_0228

최윤정_pop kids #13_캔버스에 유채_116.7×90.7cm_2009

● 위 이미지를 클릭하면 네오룩 아카이브 Vol.20091208f | 최윤정展으로 갑니다.

초대일시_2010_0109_토요일_06:00pm

관람시간 / 10:00am~07:00pm

With Space Gallery 798 Art District No.4 Jiuxianqiao Road, Chaoyang District, Beijing 100015, China Tel. +86.10.5978.9508

God made man in His own image and to resemble Him, but through sin, man has lost resemblance while retaining the image. Having lost a moral existence in order to enter into an aesthetic one, we have become simulacra. (Deleuze)

최윤정_pop kids #11_캔버스에 유채_116.7×272.7cm_2009

Choi Yunjung's 『Moderno』 works with human faces. Each face is enlarged to take up almost a whole canvas and wears sunglasses. On each tinted lens is superimposed a popular image, such as Coca Cola, Starbucks, Mickey Mouse, Madonna, Michael Jackson, Princess Diana, Korean national flag or Jesus. Many contemporary artists have dealt with popular images, transmitted through the media for addressing the representation problem. In contemporary art the representation problem is an important issue associated with the identity problem of art itself. The popular media images are used by artists who think the art is concerned not with representing the real but with incarnating the imaginary.

최윤정_pop kids #12_캔버스에 유채_116.7×90.7cm_2009

According to Choi Yunjung, figures wearing sunglasses in her paintings mean we meet the myth through the media and popular images on lenses are the contemporary myths produced and reproduced through the media. These images as myths have become part of our life. But they are just contemporary icons with no substance.

최윤정_pop kids #09_캔버스에 유채_100×100cm_2009

Choi's idea that images transmitted through the media have no counterpart in the real world, but are only simulacra, is clear in 『Moderno』. The Mass media shows us not a real world but a simulated phantasmatic world. It blurs the distinction between the real and the simulated. It exerts power to make us believe the simulated world as real. It shows us celebrities' images possessing all the wealth and happiness, and mass consumption products offering all the usefulness and freedom. These images repetitively appearing in the mass media create myths.

최윤정_pop kids #05_캔버스에 유채_100×100cm_2009

So far 『Moderno』 seems to offer nothing new. But media images are only part of it. The main theme of 『Moderno』 is face. Now move to the faces. They are adolescents'. Some faces look the same person's. The faces wearing glasses with princess Diana image, with Korean national flag image and with Jesus Christ look the same, but their hairstyles, hair and skin colors are different. The face wearing eyeglasses with the Coca Cola image looks similar but somewhat changed by plastic surgery. There are some affinities between the face wearing eyeglasses Michael Jackson and Michael Jackson, between the face wearing Madonna image eyeglasses and Madonna, and between the face wearing Mickey Mouse eyeglasses and Mickey Mouse. The face wearing the eyeglasses with Starbucks trademark has plump cheeks and they look filled with café latte. The face wearing eyeglasses with Korean national flag looks like Korean. The face with suffering Jesus Christ image eyeglasses seems to having lost one eye.

최윤정_pop kids #14_캔버스에 유채_100×100cm_2009

『Moderno』 shows the human beings who pursue popular media images, that is simulacra, and become themselves simulacra. Gilles Deleuze said "Modernity is defined by the force of simulacra." ● We could find Deleuze's modernity in 『Moderno』. It shows an age in which everything and everyone, even you and I, are becoming simulacra. We find in Choi Yunjung's 『Moderno』 simulacra's enormous influence. Choi Yunjung has advanced one step further with popular images. They are used for not only addressing the problem of representation and identity of art, but also identity of self.

최윤정_pop kids #02_캔버스에 유채_100×100cm_2009

Our reaction to 『Moderno』 would be diverse. One would criticize modernity, the other would praise modernity. One could feel curiosity, the other powerlessness. One may think about pop art and neo-pop art, or modernism and post-modernism, or Plato and Deleuze. 『Moderno』 gives us chance to think about modernity seriously. ■ Youn, Joungyoon

Vol.20100108g | 최윤정展 / CHOIYUNJUNG / 崔允禎 / painting